
How Much Should a Ministry Spend per Donor on a Thank-You Gift?
Set the gift budget by donor level, not as one number for everyone. A keepsake from $5 works for broad appeals and first-time donors, a lasting home piece from $12 suits monthly partners, and a centrepiece from $25 is right for major donors. Keep the gift a small share of what each group gives, and spend more only where the relationship is worth more.
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